Why Relationships Matter More Than Ever In Modern Selling

Today’s technology has certainly changed the way our industry works. With traditional selling, the buying process started with a call to the relator. Today 93% of the buying process starts with an internet search; then conversations with potential clients are pushed through digital channels to increase the speed of closing on the deal. We are in a world that is built on the back of relationships. However, technology is giving us a better chance to strengthen those relationships through a variety of outlets. People still love personal touches and to know that the realtor cares about them.

Discover More Relationships

• Use your existing relationships to identify new leads through referral introduction.
• Make sure you are searchable online so that new leads can easily find you and become connected.
• Use your existing relationship to discover new business opportunities.
   

Nurture More Relationships

• Make sure to focus on building your relationships with past clients, suppliers and business partners.
• Spend the time to listen to your client’s needs in order to help speed up the sales process.
• Establish strong existing relationships to increase the number of referral introductions and reduce the need for cold calling.
   

Create More Relationships

• Build your industry expertise and find new opportunities by creating and sharing value content online.
• Make a mailing list and use it to nurture your existing relationships.
• Attend conferences and events to find new relationships.
  
  *Courtesy of introhive.com

 

* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.